The UK singles chart is set to be overhauled, with it including video streams and downloads for the first time as of Friday 29th June 2018.
As announced by the Official Charts Company yesterday official streams and downloads from services such as Apple Music, Spotify, YouTube Music and Tidal will count towards the official rundown revealed on Friday afternoons on BBC Radio 1.
Although not the ‘New Rules’ Dua Lipa sings about in her 1.2bn viewed video on YouTube, these new rules should revolutionise the charts system, allowing it to become more in touch with 2018 media consumption. Dua Lipa’s video was the most watched video by a British woman in 2017. Whilst it reached number 1 in the UK chart, its time at the top would have been prolonged if streams and downloads had have counted.
Meanwhile, Ed Sheeran’s Shape of You claims the spot as the UK’s overall most-watched video, which currently sits at almost 3.6bn YouTube views:
This change comes into effect as Apple and Spotify add video to their platform, whilst YouTube conversely adds a music subscription.
The Official Chart’s chief executive Martin Talbot confirmed that this wouldn’t see a radical change to the top 20, but instead would just mean the chart was more representative of the actual song’s popularity: “This isn’t going to be a handbrake turn… we’re not going to suddenly see dozens of songs in the Top 20 that weren’t there before.”
“In the modern era, artists are increasingly multi-faceted creators, with a highly developed visual sense running in parallel with their music. The addition of video ensures that the Official Singles Chart reflects the creativity of the artist in the broadest way possible – and music fans’ engagement with that vision.”
Talbot continued, “The way that music fans are consuming music is changing by the month,” explains the charts’ chief executive Martin Talbot.”
“It seems anachronistic to be saying, ‘we’re only going to count the song’, when it also has a video attached to it.”
The Official Chart press release states, “The addition of video streams is designed to ensure the chart remains a showcase for hit music, however music fans choose to access it.”
The Official Chart’s also confirmed that free ad-funded streams will not count as much to those from paid services. 100 paid-subscription streams will equate to one sale, whereas it will take 600 free streams to equate one sale.
Olly Alexander the frontman of Years & Years said “For artists like us it’s a great thing. Videos give us a chance to make a statement and it’s great if that is taken into account in the Official Singles Chart. When I think about our music I think about it visually too – it’s another opportunity to get our message across.”
Other most viewed music videos on YouTube include…
Despacito – Luis Fonsi ft. Daddy Yankee – 5.2bn views
See You Again – Wiz Khalifa ft. Charlie Puth – 3.6bn views
Gangnam Style – Psy – 3.1bn views
UpTown Funk – Mark Ronson ft. Bruno Mars – 3.1bn views
Sorry – Justin Bieber – 2.9bn views
Shake It Off – Taylor Swift – 2.5bn views